People are increasingly looking for sustainable and ethical brands. But even for socially conscious businesses, it’s not always easy to stand out from the crowd, to find the right words, to build an engaged community.
Sustainable branding is all about authenticity and leadership. Implementing true ethical and sustainable business practices, being honest with consumers, avoiding greenwashing, and finding engaging and inspiring ways to tell your story.
My consultancy services include
Green branding audit – reviewing current sustainability messaging and communication
Sustainable positioning – overviewing the market and competitors, identifying core strengths, and crafting a unique position and branding strategy
Messaging – crafting authentic, transparent, and inspiring brand messages
Content creation – creating unique and engaging content that highlights the mission and sustainability efforts of your business (e.g. blog posts, website copy, newsletters, articles, guides)
Visual branding – creating the brand aesthetics, art and photo direction, Instagram and Pinterest feed consultancy